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Writer's pictureKrista Mae

How to Be More Confident: A Guide for Women Over 40

Confidence is something we build over time. For women over 40, the life experience and wisdom you've gained can be a powerful foundation for confidence, but it's not unusual to feel a need to reclaim or enhance it as you enter new chapters in life. Here’s a guide to help you embrace your self-worth, find your inner strength, and confidently attract the right people into your life.



Embrace Your Passions and Interests

One of the first steps to boosting your confidence is embracing the passions that make you unique. Whether it’s gardening, writing, fitness, or exploring a new hobby, your interests are a reflection of who you are, and there’s power in being unapologetically yourself. Women over 40 often feel they need to downplay their hobbies or quirks to fit certain standards, but real confidence comes from celebrating what makes you you. When you feel at ease with your passions, it’s easier to feel self-assured in all areas of life.


1. Own Your Age and Life Experiences

By 40, you’ve likely experienced triumphs and challenges that have shaped you into a stronger, wiser version of yourself. Rather than seeing age as a limitation, recognize it as an asset. Confidence is often a result of fully embracing every part of your journey. Each accomplishment and lesson learned adds to the richness of your life. When you own your age and the wisdom that comes with it, you radiate confidence that others can’t help but admire.

For many women over 40, working with a life coach or empowerment leader can be transformative. A coach can help you understand how to leverage your life experiences, develop self-awareness, and build confidence based on your unique strengths and story.


2. Set Clear Boundaries

Confident women know their worth, and part of showing self-respect is setting clear boundaries in relationships, work, and everyday interactions. Women over 40 have often spent years prioritizing others—whether it's children, partners, or careers—sometimes at the expense of their own needs. It’s never too late to change that. Establishing boundaries allows you to protect your energy and honor your values. When you communicate your limits, you naturally attract people who respect and appreciate who you are.

A life coach can offer valuable guidance in setting and maintaining boundaries, helping you create space for healthier, more fulfilling relationships that nurture your confidence.


3. Practice Positive Self-Talk

The way you talk to yourself can either build or break your confidence. Many women, especially after 40, fall into the habit of self-criticism. But true confidence comes from kindness toward yourself. Shifting negative thoughts into positive ones is essential to developing a strong sense of self-worth. Recognizing your strengths and speaking to yourself with compassion fosters the kind of inner confidence that influences all aspects of your life.


4. Invest in Personal Growth

Confidence and growth are closely connected. At 40 and beyond, there’s still so much to learn, discover, and experience. Continuing to grow keeps you curious, engaged, and mentally sharp. Whether it’s exploring a new hobby, taking a class, or working with a life coach, investing in your personal development is a powerful way to enhance confidence. Growth boosts your self-assurance and keeps you open to new opportunities and connections.


5. Prioritize Self-Care

Confidence is also deeply rooted in how we care for ourselves physically and emotionally. Women over 40 often balance many responsibilities, and self-care can sometimes take a backseat. However, looking after your mental, emotional, and physical well-being is crucial for maintaining confidence. When you feel good from the inside out, you exude a natural, effortless confidence. Working with a life coach can also help you create a personalized self-care routine that nourishes your body and soul, reinforcing your overall sense of well-being.


6. Communicate with Clarity

A confident woman speaks her truth without hesitation. Clear communication is essential to building and maintaining confidence. Whether in relationships, work, or social settings, expressing your needs and desires honestly and assertively ensures that others understand and respect you. Confident women don’t shy away from difficult conversations—they approach them with clarity and strength.


Confidence is Within Your Reach

Confidence doesn’t come from perfection—it comes from being true to yourself and embracing your life experiences. As a woman over 40, you have the wisdom, resilience, and power to fully become who you are. By embracing your passions, setting boundaries, investing in personal growth, and practicing self-care, you will build a lasting confidence that shines from within. And if you need additional guidance along the way, working with a life coach can offer personalized strategies to help you unlock your full potential.



Krista Mae is a pioneering force in women’s empowerment, leading FreeHER™️ and EmpowerHER by Krista Mae™️. She’s committed to helping women find freedom and use their voices to drive change in all areas of life.



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